Museum app
Museum app
Museum app
Leveraging technology to facilitate an immersive experience in the museum.
Leveraging technology to facilitate an immersive experience in the museum.
Leveraging technology to facilitate an immersive experience in the museum.
Client:
Personal project
My Role:
Product Designer
Year:
2023
Service Provided:
UI/UX Design
Overview The Louvre Museum lacked a dedicated application to enhance the visitor experience. The goal was to create a platform to accommodate visitors to the museum, that appeals to a wide demographic, establishes a fresh brand identity, and offers an immersive, user-friendly experience that promotes exploration and satisfaction.
Overview The Louvre Museum lacked a dedicated application to enhance the visitor experience. The goal was to create a platform to accommodate visitors to the museum, that appeals to a wide demographic, establishes a fresh brand identity, and offers an immersive, user-friendly experience that promotes exploration and satisfaction.
The Challenge User research identified key challenges, including difficulties to enter the museum, problems of network connectivity due to nearby building's interference, confusion due to navigating the museum’s extensive spaces, and inconsistent availability of audio guides. The museum also lacked the technological tools necessary to provide a seamless and enriching visitor experience. The Solution The solution addresses these challenges and improves the overall visitor experience with a platform that includes features such as event information, museum navigation, an audio guide, and an AI-powered camera, designed to deepen visitor engagement with the exhibits. The Result The redesigned digital experience and a refreshed brand identity, has significantly increased visitor satisfaction and engagement. This initiative is expected to encourage repeat visits and foster a stronger connection between visitors and the museum.
The Challenge User research identified key challenges, including difficulties to enter the museum, problems of network connectivity due to nearby building's interference, confusion due to navigating the museum’s extensive spaces, and inconsistent availability of audio guides. The museum also lacked the technological tools necessary to provide a seamless and enriching visitor experience. The Solution The solution addresses these challenges and improves the overall visitor experience with a platform that includes features such as event information, museum navigation, an audio guide, and an AI-powered camera, designed to deepen visitor engagement with the exhibits. The Result The redesigned digital experience and a refreshed brand identity, has significantly increased visitor satisfaction and engagement. This initiative is expected to encourage repeat visits and foster a stronger connection between visitors and the museum.
Hypothesis : How can we foster a better experience for our visitors. Whether tourists, first-time visitors or repeat clients and members. How can we engage younger generations? Response : Empower visitors by putting in their hands, their tickets, a personal concierge, a personal guide with integrated interactive maps, a wealth of information with a AI camera within the app and the audioguide included.
Hypothesis : How can we foster a better experience for our visitors. Whether tourists, first-time visitors or repeat clients and members. How can we engage younger generations? Response : Empower visitors by putting in their hands, their tickets, a personal concierge, a personal guide with integrated interactive maps, a wealth of information with a AI camera within the app and the audioguide included.
I gathered data based upon interviews, questionnaires, and observation. In fact observation gave the most significant information, identifying pain points that many visitors would not dare mention. First of all, they are visiting this cultural icon of an instituation, which softens any criticism by visitors. Surprisingly there is much room for improvement, amazing that there is no dedicated application, and almost shameful that there is not a better way to engage visitors.
I gathered data based upon interviews, questionnaires, and observation. In fact observation gave the most significant information, identifying pain points that many visitors would not dare mention. First of all, they are visiting this cultural icon of an instituation, which softens any criticism by visitors. Surprisingly there is much room for improvement, amazing that there is no dedicated application, and almost shameful that there is not a better way to engage visitors.
Lessons learned. I cannot emphasize enough, the importance of the discovery phase is a key element. Understanding the inconveniences and the difficulties that our target users might be having. To go there, with a "blank slate" as they say, without preconcieved ideas and the agenda put to the side. Through interviews, questions to gather quantitative and qualitative information and for this project, to go and make observations. This was the most fruitful and informative for this particular project.
Lessons learned. I cannot emphasize enough, the importance of the discovery phase is a key element. Understanding the inconveniences and the difficulties that our target users might be having. To go there, with a "blank slate" as they say, without preconcieved ideas and the agenda put to the side. Through interviews, questions to gather quantitative and qualitative information and for this project, to go and make observations. This was the most fruitful and informative for this particular project.
